mem·o·ry·less·ness

My original thesis project in graduate school related to optimal ambulance routing. It’s good to see people using operations research in that manner, and it’s not surprising how lucrative it can be.

“It’s about how you match the resources you have got available most effectively to the emergency calls that are coming in and it’s not just matching the ambulance to the call but also matching it from a geographic sense as well,” said Mackay. “It’s a very difficult thing for somebody to do in their head which is typically what happens in most dispatch centres.”

…

In the United States there are 15,000 individual ambulance providers and another 30,000 fire providers.

“North America alone for us is potentially a billion dollar market. Even if we can get 5 per cent of that we’ll be doing well.”